Too Faced Cosmetics Founders Launch Beauty Incubator

Makeup and jewelry cleaner debut this month from Toy Box Brands.

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By: TOM BRANNA

Editor

The founders of Too Faced Cosmetics, Jarrod Blandino and Jeremy Johnson, are back in the beauty business. The duo sold Too Faced to Estée Lauder Cos. for $1.45 billion back in 2016. Now, they expect lightning to strike twice with Toy Box Brands, a Corona del Mar, CA-based beauty incubator. This month, the startup gets started with a jewelry cleaner called Drunk Diamond. In August, a makeup line called Polite Society will debut in time for Madonna’s world tour—Blandino and Johnson are the Mate...

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